A television advertising campaign has been launched by Aviva in order to encourage younger people to consider setting up their pensions, a move which could help them avoid debt during their retirement.
The marketing initiative followed a recent survey by the organisation, which revealed that of those in their first year of retirement, 47 per cent wished they had put more away and 41 per cent regretted not starting their pensions sooner.
Head of pensions marketing for UK Life, Aviva Paul Goodwin remarked that it is an acknowledged problem that many are not saving enough for the time when they will not be in work.
He said: "An individual could see a huge difference in their retirement income, compared to a similar person who waits," adding that getting into the habit of saving money at an early age could help.
Last month, an online pension calculator was initiated by the Financial Services Authority and the Association of British Insurers to help people plan for their retirements.
By Sarah Adie


